New Research Impacting Gift Planning

Join MarketSmart for a free live webinar on January 29 at 02:00 PM EST featuring Dr. Russell James J.D., Ph.D., CFP®.

The latest demographic trends from data released in 2014 showing who makes plans, when the plans are added and dropped, and who ultimately transfers dollars at death.
Which words you should avoid to maximize legacy gift disclosures.
Which types of donor stories elicit the most favorable responses from planned giving prospects.
Latest neuroimaging data showing how different marketing messages influence planned giving decisions.

For more information and to register click here.

APRA Greater Houston is a 501(c)6 non-profit organization.

Houston skyline by Katie Haugland Bowen with modifications by Apra GH under CC BY 2.0.